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For an in-depth description of sponsorship opportunites, download this .pdf file - Proposal2009.pdf.
This document contains more in-depth information found in this website in a printable format.
Sponsorship Packages &
Marketing Opportunities
Personal Appearances
Personal appearances from a racing driver, on any level, are a strong way for a company to gain attention. If the driver is popular and personable, there is a strong appeal to younger people who often line up to get autographs. “Cap” and Brian are willing to make personal appearances as time permits between school, family and racing. They are willing
to do advertisements, autograph sessions, and to use the team’s sleek racing vehicles for promotional appearances.
“Cap” and Brian have represented sponsors at the local and national track level with product displays and sales where appropriate. We have used the team cars at car shows, dealerships and other sources for display purposes. And our driver can do autograph sessions using promotional item with the sponsor’s names on them.
Internet
The Internet also has some sites where advertising could be done to highlight the sponsorship. These include the racing series and race tracks where “Cap” and “Brian” will race. Your own corporate website can include information about your sponsored drivers and team, updates on their activities and the work they are doing on behalf of your company and products. Hundreds of other sites enable banner and link advertising to help attract attention and generate hits for your website. “Caps” and Brian’s images will be made available should you desire to create web graphics for your advertising use.
The Internet site for Henry MotorSports has a very strong web presence for possible sponsors as will “Cap’s” own web site www.caphenryracing.com.
Signage
The team’s race trailers serve as rolling billboards for any potential sponsor averaging approximately 12,000 -15,000 miles a year of highway use in Ohio, Indiana, Michigan, Illinois and Pennsylvania. This means hundreds of thousands of impressions for less than a penny per impression.
Primary Sponsorship
Primary sponsorship is reserved for one key company. If you sign on as Primary Sponsor, Team CHR will work with you to develop excellent promotions for your company. The primary sponsor obtains dominant placement on the Sprint Car of Approximately 3’x 2’ on both sides of the top wing. The primary sponsor can also get a prime location spot on the bodywork of the team’s indoor 600cc micro sprint car and midget run during the winter. This gives the primary sponsor 2 to 3 vehicles to advertise on as well as being able to use them for publicity purposes. As funds permit the sponsor will get listed on all promotional materials including print and clothing gear. The primary sponsor will obtain primary location on the team’s trailer of approximately 3’ x 5’ on both sides and the tailgate of the trailer. This trailer is a rolling billboard that averages approximately 12,000 to 15,000 miles on the road in the states of Michigan, Pennsylvania, Ohio and Indiana with approximately 100 impressions per minute on the highway. The primary sponsor will also obtain a front page ad, and link on http://www.caphenryracing.com.
The program includes but is not limited to the following:
- Special appearances, corporate appearances, primary performance signage commercials and autograph parties.
- Show car appearances at strategic offices and/or retail outlets to coincide with sponsor or race events – (negotiable) – otherwise driver appearances – total of six with sponsorship – more negotiable.
- Guerilla marketing at all events as appropriate including handing out brochures, hero cards, product premiums and other promotional items.
- Promotion and announcement emails to team and/or sponsor list.
- Radio and TV interviews mention sponsor.
- Invitations to media events.
- Customer referrals from team owner.
- The sponsor’s name will appear in all materials, letter heads and literature created by the team.
- Team members will wear the sponsor’s lapel pin or baseball cap at all events.
Cost: $10,000 to $20,000
Secondary Sponsorship
If you sign as Secondary Sponsor, Team CHR will work with you to develop a great promotional program. This program is tailored to provide services at a level relative to the investment compared to other sponsorship programs. The Secondary sponsor would get the secondary sponsor location on the Sprint Car of Approx. 1’x 2’ on both sides of the car as space permits. The secondary sponsor can also get a spot on the bodywork of the team’s indoor 600 cc micro sprint car. The sponsor would also get secondary location on the team’s trailer of approximately 2’ x 3’ on both sides of the trailer as space permits. They will also get a web link on Cap’s web site
http://www.caphenryracing.com
The program includes but is not limited to the following:
- Secondary Logo Placement on other team properties including promotional materials, uniforms and t-shirts.
- Additional programs include special appearances, corporate appearances, primary performance signage commercials, autograph parties, etc. (quantity negotiable).
- Show car appearances at strategic offices and/or retail outlets to coincide with sponsor or race events – (negotiable) – otherwise driver appearances – total of three with sponsorship – more negotiable.
- Guerilla marketing in all race cities handing out brochures, hero cards, product premiums and other promotional items as allowed by the racing facility.
- Promotion and announcement emails to team and/or sponsor list.
- Radio and TV interviews mention sponsors when appropriate.
- Customer referrals from team owner.
Cost: $5,000.00 to $10,000.00
Associate Sponsorship
If you sign as Associate Sponsor, Team CHR will work with you to develop a great promotional program. This program is tailored to provide services at a level relative to the investment. The Associate sponsor would get space as permits on the team Sprint Car. They will get a spot on the side of the team trailer and a link on http://www.caphenryracing.com, as funds permit the sponsor will get listed on all promotional materials including print and clothing gear.
The program includes but is not limited to the following:
- Special appearances, corporate appearances, autograph parties, etc.
- Show car appearances at strategic offices and/or retail outlets to coincide with sponsor or race events – (negotiable) – otherwise driver appearances – total of two with sponsorship – more negotiable.
- Guerilla marketing in all race cities handing out brochures, hero cards, product premiums and other promotional items as allowed by the racing facility.
- Promotion and announcement emails to team and/or sponsor list.
- Radio and TV interviews mention sponsor.
- Customer referrals from team owner.
Cost: $1,000.00 to $5,000.00
Once we agree upon a sponsorship package, we will work with you to carefully plan and execute all promotional activities that you’d like to implement on and off the track. As a sponsor, you will receive first class treatment at every event you attend. The team owner will be on hand to ensure the trackside experience is first-rate and memorable for you, your employees and your clients. Special events can be coordinated for an additional fee. Every service we provide will be closely managed by a key member of the team staff who will be responsible for ensuring your expectations are met.
Reporting
During our sponsorship meetings, we will identify your goals for the sponsorship and develop methods for measuring our success. It is important to Team CHR that we understand your marketing goals and we will make every effort to ensure they are met. We will prepare a special information release after each race to inform you and company officers of how things went and the success we achieved both on the track and for our sponsor.
Contact Information
To learn more about how to become a sponsor of Team CHR and its drivers, contact:
Kit Henry
Henry MotorSports Inc.
823 East Center St.
Bellevue, Ohio 44811
419-483-5064
419-217-0685
Fax: 567-266-3602 |
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