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For an in-depth description of sponsorship opportunites, download this .pdf file - Proposal2008.pdf.
This document contains all of the information found in this website in a printable format.
Sponsorship Opportunities
Summary of Marketing Opportunities
Sponsorship Package Levels: Primary Sponsor
Sponsorship Package Levels: Secondary Sponsor
Sponsorship Package Levels: Associate Sponsor
Summary of Marketing Opportunities
Personal Appearances
Personal appearances from a racing driver, on any level, is a strong way for a company to gain attention. If the driver is popular and personable, there is a strong appeal to younger people who often line up to get autographs. “Cap” is willing to make personal appearances as time permits between school and racing. He is willing to do advertisements, autograph sessions, and to use the team’s sleek racing vehicles for promotional appearances.
“Cap” has represented sponsors at the local and national track level with product displays and sales where appropriate. We have lent the team cars at car shows, dealerships and other sources for display purposes. And our driver does autograph sessions using promotional items with the sponsor’s names on them.
Internet
The Internet also has some sites where advertising could be done to highlight the sponsorship. These include the racing series and race tracks where “Cap” will race. Your own corporate website can include information about your sponsored driver and team, updates on his activity and the work he is doing on behalf of your company and products. Hundreds of other sites enable banner and link advertising to help attract attention and generate hits for your website. “Cap’s images will be made available should you desire to create web graphics for your advertising use. The Internet site for Henry MotorSports has a very strong web presence for possible sponsors as will “Cap’s” own web site www.caphenryracing.com.
Signage
The team’s race trailer serves as a rolling billboard for any potential sponsor averaging approximately 12,000 -15,000 miles a year of highway use in Ohio, Indiana, Michigan, Illinois and Pennsylvania. This means hundreds of thousands of impressions for less than a penny per impression.
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Sponsorship Package Levels: Primary Sponsor
Primary sponsorship is reserved for one key company. If you sign on as Primary Sponsor, “Cap’s” team will work with you to develop excellent promotions for your company. The primary sponsor obtains dominant placement on the Sprint Car of Approximately 3’x 2’ on both sides of the top wing. The primary sponsor can also get a prime location spot on the bodywork of the team’s indoor 600cc micro sprint car run during the winter. If funding permits the team would like to add a midget car for winter racing. This would give a primary sponsor 3 vehicles to advertise on as well as being able to use them for publicity purposes. As funds permit the sponsor will get listed on all promotional materials including print and clothing gear. The primary sponsor will obtain primary location on the team’s trailer of approximately 3’ x 5’ on both sides and the tailgate of the trailer. This trailer is a rolling billboard that averages approximately 12,000 to 15,000 miles on the road in the states of Michigan, Pennsylvania, Ohio and Indiana with approximately 100 impressions per minute on the highway. The primary sponsor will also obtain a front page ad, and link on the homepage.
The program includes but is not limited to the following:
- Special appearances, corporate appearances, primary performance signage commercials and autograph parties.
- Show car appearances at strategic offices and/or retail outlets to coincide with sponsor or race events –(negotiable) – otherwise driver appearances – total of six with sponsorship – more negotiable.
- Guerilla marketing at all events as appropriate including handing out brochures, hero cards, product premiums
and other promotional items.
- Promotion and announcement emails to team and/or
sponsor list.
- Radio and TV interviews mention sponsor.
Invitations to media events.
- Customer referrals from team owner.
- The sponsor’s name will appear in all materials, letter heads and literature created by the team.
- Team members will wear the sponsor’s lapel pin or baseball cap at all events.
- Cost: $10,000 to $20,000.
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Secondary level Sponsorship
If you sign as Secondary Sponsor, “Cap” Henry and team will work with you to develop a great promotional program. This program is tailored to provide services at a level relative to the investment compared to other sponsorship programs. The Secondary sponsor would get the secondary sponsor location on the Sprint Car of Approx. 1’x 2’ on both sides of the car as space permits. The secondary sponsor can also get a spot on the bodywork of the teams indoor 600 cc micro sprint car. The sponsor would also get secondary location on the team’s trailer of approximately 2’ x 3’ on both sides of the trailer as space permits. They will also get a web link on Cap’s web site http://www.caphenryracing.com
- The program includes but is not limited to the following:
- Secondary Logo Placement on other team properties
including promotional materials, uniforms and t-shirts.
- Additional programs include special appearances,
corporate appearances, primary performance signage
commercials, autograph parties, etc. (quantity negotiable)
- Show car appearances at strategic offices and/or retail
outlets to coincide with sponsor or race events –
(negotiable) – otherwise driver appearances –
total of three with sponsorship – more negotiable.
- Guerilla marketing in all race cities handing out
brochures, hero cards, product premiums and other promotional items as allowed by the racing facility.
- Promotion and announcement emails to team and/or sponsor list.
- Radio and TV interviews mention sponsors when appropriate.
- Customer referrals from team owner.
- Cost: $5,000 to $10,000
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Sponsorship Package Levels: Associate Sponsor
If you sign on as an Associate Sponsor, Cap and the team will work with you to develop a great promotional program. This program is tailored to provide services at a level relative to the investment. The Associate sponsor would get space as permits on the Kenyon Midget, Shifter Kart, and Oval Kart. They will get a spot on the side of the team trailer and a link on this site, as well as a link from www.henrymotorsports.com . As funds permit, the sponsor will get listed on all promotional materials including print and clothing gear.
This program includes, but is not limited to the following:
- Special appearances, corporate events, autograph parties, etc.
- Show car appearances at strategic offices and/or retail outlets to coincide with sponsor or race events - (negotiable) - otherwise driver appearances - total of two with sponsorship - more negotiable.
- Guerilla marketing at all events as appopriate including handing out brochures, hero cards, product premiums and other promotional items.
- Promotion and announcement emails to team and/or sponsor list.
- Radio and TV interviews mention sponsor.
- Customer referrals from team owner.
- Cost: $1,000 to $5,000
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Once we agree upon a sponsorship package, we will work with you to carefully plan and execute all promotional activities that you'd like to implement on and off of the track. As a sponsor, you will receive first class treatment at every event you attend. The team owner will be on hand to ensure the trackside experience is first-rate and memorable for you, your employees, and your clients. Special events can be coordinated for an additional fee. Every service we provide will be closely managed by a key member of the team staff who will be responsible for ensuring your expectations are met.
Reporting
During our sponsorship meetings, we will identify your goals for the sponsorship and develop methods for measuring our success. It is important to Cap's team that we understand your marketing goals so that we can make every effort to ensure they are met. We will prepare a special information release after each race to inform you and company officers of how things went and the success we achieved both on the track and for our sponsor.
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